I often see businesses looking for rich pictures or digital scribing but not knowing how to 'find experts' in the field. I mean, they don't know the right words to use to find us and reach out to us (and I can't blame them, it is still a niche profession, even though is getting much more popular than a few years ago).
They struggle to do a google search as, even if they know what they want, (they saw it at a conference and they loved it!) the actual professional term still falls into those niche 'terms and professions', it's just hard to remember.
I totally understand, I also on the other hand, sometimes struggle to introduce the concept of Visual Thinking to new businesses, those who have never experienced the power of digital scribing, visual facilitation or rich pictures (write down these terms for future reference! ;)
This is why I decided to start writing and talking about it too, today we are talking about 'Rich Pictures'.
Rich Pictures: What are they?
Illustrated rich pictures are dynamic, visually engaging representations that blend art and information to convey complex ideas with clarity and impact.
'Untangling' complex concepts through illustration.
Unlike traditional charts or graphs, these illustrations use detailed imagery and visual metaphors to provide a comprehensive view of a subject, making complex data, information or concepts more accessible and memorable.
Ok, so what are the actual benefits Rich Pictures can bring?
Here are a few key points:
Enhanced Understanding: By translating intricate data or processes into visual formats, illustrated rich pictures make complex information easier to grasp.
This can lead to improved comprehension among stakeholders, audience, users, employees, and clients.
Increased Engagement: The creative nature of illustrated rich pictures captures attention and stimulates interest. This heightened engagement can be especially valuable in presentations, marketing materials, and training sessions.
Effective Communication: Visual storytelling can bridge gaps in communication, ensuring that messages are conveyed clearly and effectively.
This is particularly useful in scenarios where language barriers or technical jargon might obscure understanding.
Improved Retention: People tend to remember visual information better than text alone
(this is why I added a process image below, and I will create a rich picture of this article for you to use and download for free).
By incorporating illustrated rich pictures, companies can enhance information retention, leading to better recall of key concepts and strategies.
Brand Differentiation: Utilising unique and visually appealing illustrations sets a company apart from competitors. It reinforces a brand’s identity and conveys a commitment to innovative HUMAN communication methods. (now a days we need to specify our 'human' status vs robots, I like AI but I do appreciate genuine human communication).
Facilitated Problem Solving: (This is one of the most important points in my opinion, I saw some incredible results). Illustrated rich pictures can map out processes, workflows, or problem areas visually, aiding in the identification of solutions and fostering collaborative discussions.
In summary, illustrated rich pictures are not just decorative elements—they are powerful tools that transform information into engaging, actionable insights.
By leveraging these visual assets, organisations can enhance communication, foster engagement, and drive success in their strategic initiatives.
How can you use Rich Pictures?
Here a comprehensive list of how you can include Rich Pictures to your business or organisation visual strategy:
Services:
Pitch Decks
Presentations (pre or post conference material)
Infographics / scrollytelling (perfect for visual journalism, news and information outlets)
Timelines, roadmaps
Email Marketing visual content (pre or post conference material)
Illustrated 'postcards' for events (to use in your goodie bags as a informative 'gift' to your attendees)
Explainer animations / White Board animation/Gifs (perfect for visual journalism, news and information outlets)
Social media content (perfect for visual journalism, news and information outlets)
Office Murals.
So, what do you think?
Are rich pictures something you might use? If you do juts get in touch and I'll be happy to guide you through the method and services and see how I can help you achieve your visual communications goals!
In the mean time, you can also visit my page on Scribing and Visual Facilitation.
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