Collaborative Creativity: A Journey from Concept to Creation
Collaborations have always been a precious way for me to test and challenge my creativity. Partnering with another creative ignites my verve, and it's exciting to see what emerges from such collaborations. Whether it's for a job or just for fun, I view collaboration as an opportunity to grow, allowing creativity to run free, distancing myself from my previous works, and exploring different perspectives. It’s a reminder of my own passions and a fantastic way to refresh my portfolio or stimulate different aspects of my creative thinking.
This past month, I had the pleasure of teaming up with my friend and colleague, photographer and videographer, Roberto Cadeddu. We decided to test some ideas through video and photoshoots. While I've worked on various shoots in the past, spanning London to Italy and focusing on fashion, music, and kids channels, it had been a while since I'd been on set. The experience was both stressful and fun, which I believe are the two main factors for a successful shoot.
Creative Production Phases:
Phase 1: Planning & Research
The journey began with research and brainstorming. To me, an idea without research is just an empty idea. During this phase, we tried to define what we wanted to test. Whether as a collaboration, a potential commercial venture, or simply a style we were eager to explore, defining what you want to achieve is imperative. We considered 3 or 4 different styles (series) across photography and video.
Phase 2: Planning and Logistics
This phase is where you step into the shoes of the 'producer'. It involves selecting kids (or models, or actors), locations, stylists, wardrobe, props, and scheduling, among other details. And, of course, creating the all-important 'Call Sheet'!
Phase 3: Shooting Day
The shooting day is when you realise it's either 'use it' or 'lose it'. This is also the time when the unexpected can and does happen. Quick thinking and decision-making become essential. Add a good dose of stress until the moment you wrap up and head home. Then you can finally relax... until post-production begins!
Phase 4: Post-production
For post-production, I eagerly awaited Roberto's selection of photos, which is also worked on color graded based on the style and series. After receiving them, I added a touch of illustrated nature, along with texts and graphics, as our first selection was dedicated to Earth Day ( yesterday) we launched this first series!
Today, I'm excited to share this series on my new blog (yes, blogging, something I haven't done in 10 years!).
I hope you'll enjoy it as much as we enjoyed creating it!
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